Not since Eurostyle (popularized by E Entertainment) have I seen a font take off so hugely as the new and exciting Rosewood. This versatile little fancy-old-west-circus-poster font seems to be popping up everywhere. It’s very likely that you don’t take note of which fonts are in heavy rotation, but I do and I’ll tell you its a wonder girls will even talk to me. Actually I don’t even think this font is new. It’s probably just seeing a resurgence. By the way the bitters label is my design and was completed weeks before the launch of the Old Navy campaign.